The exchange blog
How this category actually works.
Age assurance, supply-path transparency, creative standards and invalid traffic: the operational detail that decides whether an adult media business is still running in two years.
Age assurance stopped being a publisher-only problem
New law has moved age verification from the tube site's front door into the ad path. Buyers are now part of that control, whether they planned to be or not.
Why we refuse rebrokered inventory
Most adult media passes through three or four intermediaries before it reaches a buyer. Every hop removes information you need and adds margin you cannot see.
The creative line: suggestive without explicit
Adult inventory does not mean adult creative. The distinction is what keeps payment processors, publishers and regulators on side, and it is narrower than most new advertisers expect.
How invalid traffic gets credited without a ticket
Most networks make buyers prove fraud after the fact. Reconciling it automatically changes the incentives on both sides of the exchange.